Experiential Businesses: The Rise of Real-Life Attendance

Number two biggest trend in 2026, the unplugging of Gen Alpha, which is an indicator to the unplugging of every generation. Starting in 2026, you'll see more businesses like this. I just talked about a business where you get paid to walk with people, like literally walk with them. I believe what you'll see, and you're already seeing it, I think experiential, music festivals, going outside, going to events, going out and putting the phone away, private clubs that make you put the phone in a locker before you walk in. The forcing of the de-plug is now starting to already happen and more importantly, the choosing to de-plug is happening. More kids want to take a hike on a Saturday and I think you'll see it more and more. But I think someone like myself and many in the room right now with me as I film this, we'll actually just start to do it in the same way we just started to exercise more. Like we'll just all gonna be like, you know what? I need seven hours that I allocated in 2023 to a phone laying in bed, doom scrolling. I need to allocate that to go out and do things with no phone.