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If you're selling to poor emphasize affordability discounts and make them feel like they're getting the steal. They have the matrix. If you're selling to wealthy emphasize the outcomes and how much of the time they will save or money they will actually make. Focus on removing fear and the risks. Use guarantees, testimonials, and payment plans. Focus on exclusivity, alignments, and the status. Position your offer as a smart decision for high performance. Break everything down step by step process. Keep it concise, strategic, and high level. Use formal limited spots or expiring discounts to push to the action. Use opportunity costs what they lose by not acting now. Because remember poor clients mostly run away from their pain. Wealthy ones run towards solutions and profit.