Building a brand is everything...🔑 @Codie Sanchez #fyp #garyvee #codiesanchez

it's damn hard to compete with tech businesses. Like, you're gonna go head to head with Sam Altman at OpenAI, like, Elon's struggling with that. That's tough. But that's like where we're telling young kids to go. We're like, go build an app. They're like, I don't know, maybe, if you are really fucking good, you should go do that. You know what's funny? I've been telling kids, go build your personal brand, because you can deploy that leverage against something, whether you want to go mainstream, and it is the only thing that is defensible against the macro technology. Once people understand what AI agents are about to do to the world, they're gonna realize real fast how important brand is. Of course you have to have common sense and know how to balance your checkbook and all these little things, but if you're asking me what can win in an upset, like a sports term, like, PE's against you and they're much bigger, but you're not gonna have more hard assets than them. You're not gonna have better technology. You're not gonna have better AI. It's going to be brand. That's why I spend my life on it.