Influencer rates are somehow still the Wild West #influencermarketing

Something that blows my mind is the logic or the system that some influencers go through to figure out what their rate should be. Now I get it. Influencers are great. We run a huge creator platform. So I get to see like the power of creators and built-in audiences and distribution. But I do see a fair amount of just absolutely absurd rates. And I think to myself, someone had to have paid this at some point in time for them to think like, this is a good rate. $4,500 for one TikTok, one reel. Again, I get it. There are some creators where that's well worth it. But this creator hasn't even broken a couple thousand views in the last 60 videos.