I’m currently hooked on @Roomies wbu? For so long, brands have obsessed over conversion with polished ads and styled products. But with the rise of AI, digital spaces have become oversaturated with picture perfect graphics vying for our attention. So, social shows feel different because they’re not just about transaction. They’re about authentic engagement: spotlighting the real people, communities and lived experiences behind the brand. Because storytelling creates resonance, belonging and loyalty, and social shows are just one way brands are telling their story. #contentstrategy #socialmediastrategy #marketingtips #contentmarketing #CapCut

There's a reason so many brands are launching social shows and sales are just a part of it. From Built, who gained 75,000 followers in just nine posts after launching their Roomie series, to Brooklyn Coffee Shop, who's built an engaged audience of over 150,000. We're witnessing the return of storytelling and marketing. For so long, brands have obsessed over conversion with polished ads and styled products. But with the rise of AI, digital spaces have become oversaturated with picture-perfect graphics vying for our attention. So social shows feel different because they're not just about transaction. They're about authentic engagement, spotlighting the real people, communities, and lived experiences behind the brand. Because storytelling creates resonance, belonging, and loyalty. And social shows are just one way brands are telling their story.