No flinch. No gasp. No excuses. ❄️ This week’s Coldture Weekly Challenge: the No-Flinch Plunge. Chest-deep. Stone-cold face. Winner gets a half-day off. 🏆 We gave it our best shot… Who do you think won? 👀 #ColdtureChallenge #NoFlinchPlunge #ColdPlunge #MindOverMatter #ColdTherapy

No flinch, early finish, winner gets a half day off. Welcome back to Kulture's weekly challenges. Today, we're going to be testing the team to see who can enter the tub the most casually. Think you can do it? Of course. What do you think I am? Always think you're ready for a cold plunge, but you're never actually ready. I really don't think I can do it, though. If you close your eyes and you really think hard, it almost feels like a hot tub. Oh, I'm done now. Did I do it? It's so warm. OK. I can't explain what that was. That was euphoric. It was like, my body's freaking out right now.