This is the magic formula

If you're not introducing yourself like this at events, you are losing out on so many clients and so many sales Okay, I was at a networking event last night and usually in the past when I would introduce myself And someone's like, well, what do you do? I'm like, I'm a marketing consultant Like what is that like so broad? Okay I have since started to take my point of difference in my specialty and weave it into how I actually introduce myself and last night I walked away with two people who were like i'm gonna dm you because Exactly what you do like is what I need and I need to talk to you when you operate as a business You have a specific specialty. You have a unique way of doing things and you solve problems in a way that no one else can So it's your job to actually understand what that is and be able to articulate it to other people Which is your brand's point of difference. That's how I actually structure how I introduce myself now So when you think about your point of difference There's the main problem that you solve that you specialize in the unique way that you solve that problem And the outcome your clients get as a result I make sure to weave those three into actually how I introduce myself in a really like smooth way So that it creates this story arc for people where it's like if you see yourself in what I do Immediately you're going to be like, oh my gosh. I need to talk to you. I need to hire you or like Oh, I know someone who's exactly experiencing that that would be a really good fit for you I start like this if someone asked what I do I would say well, you know, you know how most coaches healers practitioners are really really good at what they do But because they're selling an inner transformation offer. Sometimes the value is hard to translate on social media That is the problem that I solve Okay, so I very just like casually just like you know how that happens like, you know how it happens It's very specific. It's very unique to my specialty Well, i've developed a positioning methodology that actually translate deep identity level work into obvious values So that you can sign clients consistently and make sales predictably from social media That is my unique way of how I do that along with the outcome Then I get the unique way is my positioning strategy. The outcome is the predictable and consistent sales from social media I don't say now i'm just a marketing consultant. I say that whole thing. I just said and it's very casual It's very like well, you know how the people are experiencing this problem well I have a methodology that solves that and this is the outcome that people get your marketing will ever only be as good as your point of difference as your specialty as your Understanding of how you are different and how you solve problems differently versus everyone else in your industry Not just from a like social media marketing perspective But like when you go to events and you're talking to people Like literally I potentially signed two new clients just from going to an event and literally just speaking what I did If you don't know your specialty if you don't know how to articulate what you do in a really clear way That someone could understand it We need to fix this immediately because I guarantee you this is why you're not making the sales that you want