Yes it is Saturday night am I okay Will let you know how this works out creativestrategy creativestrategist creativeworkflow claude

I can't believe I'm saying this, but I am making a quad scale. So I have this creative strategy engine that I have mapped out in FigJam. This is basically my strategy for unlocking new audiences by pairing them with very specific pain points. So once I've paired the audience that I want to unlock or the persona, as some people call them with the pain point, I define the messaging angle by asking questions like how does this person experience the pain point? What is their use case? What is their deepest desire? What features and benefits of the product matter most to them and what objections are they most likely to have? And then once I have that messaging angle, I can deploy it through the full funnel by looking at each of the five stages of awareness. So I can come up with hooks that map to each of the five stages of awareness and then I can use visual formats that really lend themselves to that stage of awareness. For example, us versus them if you are product aware is going to be your product versus a competitor, but us versus them when you're problem aware is your product versus the pain that they're experiencing. So then we focused on the audience. We've chosen a message that we know is going to resonate by identifying a pain point that matters to them. And we figured out a bunch of different formats that cover all of the stages of awareness to communicate that message to that audience wherever they're at in the purchase funnel. So this gets us creative diversity, creative volume and loads of testing opportunities. So I asked Claude how to use this framework effectively with AI and it suggested creating a Claude skill that I can reference in any Claude project that is specific to a brand. So that's what I'm doing right now. And I kind of can't wait to see how this turns out.