Comment “GRACE” for the direct link to this Episode🎙️ Cold calls are out. Proximity is in. How this bikini brand leveraged FOMO to get Kendall Jenner to market their product for FREE.

triangle bikinis used to get Kendall Jenner to wear their bikinis. I don't know if you've had the story. No. So this Australian bikini brand, they went completely viral in the late 2016, and they wanted Kendall Jenner to wear their bikini. Like they knew that if Kendall Jenner wore it, they were gonna go viral, they were gonna take off. They needed her to wear it. They tried to get ahold of Kendall. She obviously gets a million inquiries a day. So they were like, how do we actually get to her? So what they did is they found her circle of friends and they sent like 10 bikinis to all of her friends. All of her friends start wearing the bikinis because they've been gifted it. They're not super famous, they're like, this is so cool, these are nice bikinis. Kendall Jenner's team reached out to Triangle and they're like, hey, Kendall really wants some of your bikinis. All her friends are wearing them. Like, can you like sort her some out? So they like infiltrated the friendship group. They built trust and they got proximity to her. So we always have the same sort of mindset. It was like, how do you reach that person? Okay, well, let's go to like this first layer and then get closer and then get closer and then we'll finally like reach the target.