Heres how you actually get people to pay for yo...
So, I don't think a lot of people quite understand how psychologically difficult it is to get people to actually pull out their credit card and pay for your app. So, I've spent about a thousand hours vibe coding now, and in the next 60 seconds, I'm going to go in-depth on the three psychological factors that actually turn users into paying users for your app. Okay, so these two apps are both calorie trackers. One's CalAI, which generates over a million dollars a month in revenue, and this one is just a fully vibe-coded calorie tracking app from a random vibe coding website. So, number one, and probably most important, is visual credibility. Stanford actually just ran a study that said that 46% of users will judge your app based on UI alone in less than a second. So, this is where a lot of vibe coders fall into the trap of having the purple gradients, the aerial fonts, the super basic UIs that a real company would never actually use. So, for number two, I'm going to talk about cognitive load. So, basically, there's a theory called Hick's Law that essentially states that the more choices that you give someone, the longer it will take for them to decide. So, when you think about the psychology of a phone, or just apps in general, every extra second it takes for someone to make a decision is an extra second for them to get a new notification or get bored and swipe away of your app. So, when you're vibe coding, a lot of this comes down to simplicity and framing. You don't want 10 different tabs at the bottom, and you don't want to add friction to the way that you're wording things. So, let's say instead of having a submit button, you have a start my free trial button. That's going to add a lot of friction to people who don't really know what they're getting into and cause them to swipe away. So, number three is social proof, and essentially, no one wants to be the first person to buy from you. So, you need different ways to signal authority and have that social proof. So, these are real testimonials like, this is how many people are using our app, this many happy customers, this is what people are saying about us, but the only thing worse than not having these is going and lying about them. A lot of the apps you guys send me will be trusted by a thousand users, trusted by this many users, and people aren't stupid. If your app is super new, and it looks like it's been vibe coded, to be honest, people are going to be able to recognize that, and they're going to know that you're lying, and then you're going to lose all of your credibility right away. But if you're super new, and you don't have this credibility yet, there's different ways that you can frame it to be exclusive rather than social proof. So, for example, let's say you have zero users. You could say, join the founding 100, rather than I have zero users, because then you're psychologically triggering that it's authentic, it's transparent, and they're not lying about what they're doing. If you want any help with this stuff, join the Discord community or the school community and someone will come help you with it. And follow and save this video for later.
Summary
The video discusses three psychological factors that influence users to pay for apps: visual credibility, cognitive load, and social proof. It emphasizes the importance of UI design, simplifying choices, and framing user numbers effectively.
Key Points
- Visual credibility is crucial; 46% judge apps by UI in under a second.
- Cognitive load affects decisions; simplify choices to reduce friction.
- Social proof is essential; avoid lying about user numbers.
- Frame new apps as exclusive to build credibility.
- Use clear calls to action to guide user decisions.
Tags
Repurpose Ideas
- LinkedIn post: 3 psychological factors to boost app sales
- Tweet: Tips for improving app UI and user engagement
- Checklist: Steps to frame your app's user base effectively
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