How to use ChatGPT to create more "winning" ads...
How can you use ChatGPT to come up with an endless amount of ad ideas for your business? Two specific ways that we're doing that right now. Number one is we'll go into an ad account and we'll take the top three or four performing image or video ads. We'll take those, upload them to ChatGPT and explain. These are the top four performing ads for my business over the last couple of months. A, can you give me the characteristics that make these ads similar to one another? And B, can you give me three or four ideas of how I can create similar ads, but different to A-B test against these? Now, chat's not just gonna give you random ad ideas, but they're gonna give you ideas based off of the characteristics of those ads. And even if you don't use chat's version as the actual ad you run, it'll give you an idea that you can recreate in Photoshop, in video, or in Canva. The second thing that we're doing is I scroll through and I'm looking for new ads all the time that can give me inspiration. So let's say you see a brand that has a static image that really stands out to you and you just love the way it's set up and how it feels. Take a screenshot of that ad, crop it to be just the ad, throw that in the ChatGPT and say, this is another brand with an ad that really resonated with me. Can you give me some ideas of how I can create an ad like this for my business in my own way? Same thing, chat can give you a couple of ideas that you can recreate through Canva, Photoshop, or elsewhere. Use these ideas and use ChatGPT not just as a creator of things, but also as a thought partner, somebody who can give you new ideas, things that you weren't thinking about that can make your ads better than the rest.
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