Consultants who land consistent clients don’t rely on luck, they use ...

Let's talk about strategies for landing consulting clients and why not use some corporate jargon along the way. So I've made a beautiful draft of a MISI framework. MISI is Mutually Exclusive Collectively Exhaustive. What does that mean? Good question. That means that you are giving yourself an entire comprehensive picture. You are making sure that there are no overlaps and that you have covered all possible sources with something. So when we apply this to business development, here's what it looks like. I've got five distinct approaches for your business development efforts for landing those consulting fractional or freelance clients. One is your existing network. These are former colleagues and even former clients if you have them. Reach out to them, get 15 minutes on their calendar. The second is joining communities. Targeted niche communities where your prospective clients, your target audience hangs out. Go into those communities and engage as an expert. Offer insights, point of view, etc. It's really important to have people associate you with an area of expertise. So the third one here is authority building. This is where I want you to start posting on LinkedIn. I want you to maybe create a sub stack. I want you to create a newsletter. Again, this is about educating, best practices, insights, etc. My fourth bucket here is partnerships. Leverage other providers if it makes sense. You can find ways to help one another out. And the fifth one, prospecting. I don't love cold outreach. I think the ROI is much higher when we're looking at our existing network. But sometimes we need to do it. Make sure that your outreach is very, very strategic.