Also, Tik toks ban in the US has been paused 👀 Avani’s got you 🚀

After getting 1.7 billion users on TikTok, ByteDance turned a $70,000 show into $14 million in just eight days. In 2023, ByteDance wasn't satisfied with just owning TikTok. They took their addictive formula to TV shows on Douyin, China's TikTok, and the numbers are mind-blowing. Here's what they did differently. Cut 60-minute episodes down to just three minutes, shot vertically for phones instead of TV screens, made the first 10 episodes free, then charged just 0.20 per episode, produced entire shows in seven days instead of months. Their show Unmatched cost just $70,000 to make, but pulled in $14 million in its first eight days. That's a 19,900 percent return on investment. This format exploded into a $37.4 billion market in 2023, growing to 68 percent in one year. For context, that's 70 percent the size of China's entire movie industry. Now ByteDance is taking this globally. Their short drama apps have been downloaded 30 million times internationally, generating $71 million outside China. First, they reinvented social media with TikTok's 15-second videos. Now they're disrupting the entire TV industry with three-minute episodes. For more marketing stories, follow us.