This week on The Vergecast, guest host Mia Sato talks to Vulture’s Fr...

What is the new media circuit? The new media circuit lives 98% on the screen of a phone. It is vertical video interviews and video podcasts. And it's talking with, a lot of the time, a kind of internet celebrity that exists somewhere between civilian and fellow celebrity that actors and musicians and people on press tours now talk to. So we have the chicken shows, Chicken Shop Date, Hot Ones, reels and TikTok-centric shows like Subway Takes. And part of the new media circuit is to show that the person promoting the project is a person. It's frequently, at least, project agnostic. They almost don't even ever talk about the project at hand, but instead just talk to whatever host about whatever inanities that they want to talk about. Sit down and open up vibe. Sometimes, or sit down and be silly. Anything to more further the name of the person on the show than the project. Because maybe movies aren't selling as well. Maybe people aren't watching TV how they used to. But if that person can stay in the zeitgeist, maybe there's still another movie to do or another TV show. And it's all about trying to establish or re-establish sort of like, who are our A-listers?