As someone who lost access to my IG account for 2 weeks after it was deactivated for no reason, losing what you’ve worked hard for, even if only for a moment, sucks (plus I lost my TikTok too with 69k followers during the 12 hour ban) But I really hope that this is a wake up call to all I love social media (obviously, I’m an IG expert lol) and it’s so powerful but you and I don’t own the platform and what happens to it or our accounts Which is why creating and building owned assets like an email list, website, or paid or free community (off of social media) is so important The last thing I would ever want for you is to end up in a situation where your revenue stream is cut off because you’ve lost your social media. I’ve been there and it’s scary But since I’ve been in that position before a huge part of my strategy now is using my social media to drive traffic to places like my email list so if anything happens I’m not panicked because I have a list of 30k, passive website traffic, and a paid community So let this be your sign to build your business off social media. Whether you were on TikTok or not, this is a lesson for all